See your business the way Google sees it.
Skopely runs 28 research-backed checks across your website, Google Business Profile, local rankings, and reviews — then emails you a scored report and a prioritized fix list. In under an hour. From $79.
How it works
An agency-grade audit, without the agency.
No sales calls, no 40-page PDF of fluff. You give us a name and a website; we give you scores, evidence, and an ordered to-do list.
Tell us who you are
Business name, location, website. Checkout takes two minutes — the audit starts the moment you pay.
We audit your entire online presence
Live data from Google, PageSpeed, and review platforms, plus a full crawl of your site and profiles — 28 criteria, each scored 0–2 with the evidence cited.
Your report lands in your inbox
Usually within the hour: your score, what's costing you customers, and a prioritized action plan you can act on yourself or hand to any provider.
Inside the report
Every score earns its place.
- Overall Digital Health Score A single 0–100 score for how findable and credible your business looks online, weighted across your website, local SEO, Google profile, and reviews.
- 28 criteria, each with evidence Each criterion is drawn from published local-search research — the signals that actually decide who gets found — and scored against the evidence we pull.
- Competitor benchmark (Pro) Three of your top competitors, audited by the same engine and rubric, lined up next to you.
- A prioritized action plan Your highest-impact fixes, grouped Now / Next / Later. Do it yourself, or hand to any provider — it's your list.
- The "why" behind every fix Each recommendation carries a short, research-backed reason for why it matters — ordered by importance for your business.
| Agency audit | Skopely | |
|---|---|---|
| Price | $300–$1,500 | From $79 |
| Turnaround | 1–2 weeks | Under an hour |
| Method | Varies by who's assigned | Fixed, research-backed rubric, every run |
| Evidence | Sometimes | Cited on every score |
| Sales pitch attached | Usually | We sell audits, not retainers |
Pricing
Pick your level of clarity.
One-time audits are yours forever. Do the fixes yourself, or let us lend a hand.
One-Time Audit
For owners who want the full picture, once.
$79
- Full 28-criterion scored audit
- Evidence cited on every score
- Prioritized action plan, each fix explained
- Delivered in about an hour
Competitive Audit
Everything in One-Time, plus the market context.
$149
- Everything in One-Time Audit
- Audits on three of your top competitors, same rubric
- Side-by-side benchmark: where you can win
- Their weaknesses, documented
Consultation
For owners who'd rather not go it alone.
Let's talk
- We walk your report with you, item by item
- Do-it-yourself guidance — or done for you
- Website, Google Profile, local SEO, reviews
- Scoped to your audit. No retainers.
If we got something wrong, or your report didn't land right, reply within 7 days and we'll re-run it or refund you. Refund policy
Methodology
Grounded in research. Backed by evidence.
Research-backed rubric
Every criterion traces to a named source: Whitespark's Local Search Ranking Factors, Google's own documentation, BrightLocal's consumer studies, and Sterling Sky's controlled experiments.
Live data
Scores draw on the Google Places API, PageSpeed Insights (lab and real-user field data), and full review and photo histories — pulled fresh for your audit, never recycled.
How we score
The measurable signals — schema, reviews, local rank — are scored straight from the data, and your category totals are plain arithmetic. Qualitative criteria are carefully assessed by a well-defined AI agent.
We don't score what we can't see
Social activity and private dashboard settings can't be verified from outside your accounts, so we don't score them. We score only what we can confirm.
FAQ
How long does an audit take?
Most reports land in your inbox within an hour of purchase. Competitive (Pro) audits can take up to two hours, because we fully audit your three closest competitors as well.
What's in the rubric?
28 criteria across four categories, each weighted by how much it actually influences local visibility: Website & Content (37%), Local SEO & Authority (28%), Google Business Profile (19%), and Reviews & Reputation (16%). The criteria and their weights are drawn from established local-search research — Whitespark's Local Search Ranking Factors, Google's own documentation, and controlled studies from BrightLocal and Sterling Sky. In practice that means site performance, mobile experience, structured data, and lead capture; citations, NAP consistency, and local rankings; categories, services, photos, and attributes; and review volume, rating, velocity, and owner responses.
Is this a human or a machine?
An autonomous research engine does the work — pulling live data from Google and review platforms, visiting your website and profiles, and citing evidence for every score. It follows a fixed, published rubric built by hand from local-SEO research: the measurable signals are scored straight from the data, and your totals and weights are computed by plain arithmetic outside the AI. That's how we deliver in an hour what takes an agency two weeks.
Do you audit social media?
We note your social presence in the report but don't score it — social platforms don't allow reliable outside measurement. Anything we can't verify stays out of the score.
What if something in my report is wrong?
Tell us. If we made a mistake, reply to the report email within 7 days and we'll re-run it or refund you in full.
Get found by more local customers.
Get your auditFrom $79 · delivered in about an hour · 7-day guarantee